Brands & locations
Brands & locations: control centrally, deliver locally.
Head office sets the framework; each location speaks in its own brand. In the PBM Campaign Platform, branches, dealers, partner banks and subsidiary brands become brands with their own CI, their own sender and clearly separated customer data – in an installation that belongs to you alone.
CI locks per field · Hard brand boundary · Single-tenant · Hosting in Germany
Example
The problem
Why do central campaigns in networks fail so often?
Because either head office dictates everything and the locations don’t take part – or every location uses its own tool and the brand frays.
“Every location builds its own templates.”
One template base for everyone.
It adapts automatically to each brand’s CI.
“The legal notice was ‘adjusted’ locally.”
CI locks per field.
Legally relevant fields remain centrally locked.
“Location A can see location B’s customers.”
Hard brand boundary.
Customer data stays where it belongs.
What is a brand?
What are “Brands & locations” in the PBM Campaign Platform?
A brand in the PBM Campaign Platform is any unit that addresses customers with its own identity – such as a branch, a dealer or a partner bank. It has its own CI and its own sender. Every customer belongs to exactly one brand.
You create as many brands as your network has. If you have only one brand, you work with exactly one – with no extra effort.
Examples
- Partner banks
- Branches
- Locations
- Dealers
- Franchise studios
- Subsidiary brands
CI with locks
How does head office prevent uncontrolled growth without patronising the locations?
With locks per CI field. Legally relevant and identity-critical fields are locked by default. Locations and campaigns may adjust design fields. Every lock can be changed per field.
| CI field | Standard |
|---|---|
| Logo, primary colours, fonts | locked centrally |
| Legal notice, legal footer | locked centrally |
| Sender name, sender address, reply-to address | locked centrally |
| Accent colour, background and text colour | customisable |
| Social media links | customisable |
Brands & locations
- Muster Motors head officeDefault brand
- Autohaus Muster Köln
- … Bonn
- … Aachen
- + 38
CI tokens · Autohaus Muster Köln
- Logolocked
- Primary colourlocked
- Fontslocked
- Legal noticelockedLocked by head office
- SenderMarco Pohl · Autohaus Muster Kölnlocked
- Accent colouradjusted locallyeditable
- Social linkseditable
Try it yourself
Autohaus Muster Köln
Locked by head office – so your brand looks the same everywhere.
One template, many brands
Does every brand have to maintain its own templates?
No. A single template base adapts automatically to each brand’s CI: logo, colours, fonts, legal notice and sender come from the brand. If a brand needs a fundamentally different layout, you store a custom layout for it.
Mandatory texts centrally: you maintain global content blocks, such as legal notices, once. Where a brand needs its own version, it overrides the block.
One asset library: images, videos and letter templates are stored centrally and assigned to the brands. One motif can apply to several brands.
All channels: the same logic applies to email, letter and landing page.
Example
Köln
Marco Pohl · Autohaus Muster Köln
Bonn
[NAME] · Autohaus Muster Bonn
Aachen
[NAME] · Autohaus Muster Aachen
Muster Fitness Ehrenfeld
Muster Fitness Ehrenfeld
Regionalbank Musterstadt
Regionalbank Musterstadt
Custom layout
[SENDER]
own layout for this brand
Preview · Your lease is ending – your options
- Autohaus Muster Köln Your lease is ending – your options Marco Pohl · Autohaus Muster Köln
- Autohaus Muster Bonn Your lease is ending – your options [NAME] · Autohaus Muster Bonn
- Autohaus Muster Aachen Your lease is ending – your options [NAME] · Autohaus Muster Aachen
Deliver locally
Who does the customer receive the message from?
From their location and their contact person. The head office of Muster Motors plans the “lease returns” campaign once for all car dealerships. Mr Lang nevertheless receives it from Autohaus Muster Köln, in the Cologne branding, with Marco Pohl as sender and his contact details. Replies go to the dealership, not to head office. (Example)
Lease ends in 5 months
Autohaus Muster Köln
Sales adviser: Marco Pohl
- Sender name, sender address and reply-to address per brand.
- Adviser as personal sender, can be overridden per campaign.
- Email delivery service selectable per brand.
Automotive & car dealerships Reactivation of inactive customers
Data sovereignty
Can locations see other locations’ customers?
No. In the PBM Campaign Platform, the brand boundary is a hard visibility boundary. Staff at one partner bank never see customers of another – not even if responsibilities were maintained incorrectly. Head office sees the brands assigned to it.
How the three visibility layers work together: Roles, permissions & approvals
Operating model
Single-tenant: your own installation.
Single-tenant means that every customer receives their own, fully isolated installation of the PBM Campaign Platform – with its own database and its own Kubernetes cluster. Unlike multi-tenant, where many companies use a shared installation, there is no data pool shared with other companies.
Brands & locations structure your organisation. You share the installation with no one.
Single-tenant and multi-tenant compared
| Single-tenant (PBM Campaign Platform) | Multi-tenant (shared installation) | |
|---|---|---|
| Database | Own database for your company only | Shared database, separation by software logic |
| Infrastructure | Own, isolated Kubernetes cluster | Shared servers and services |
| Risk of data becoming visible across company boundaries | Ruled out by the architecture | Prevented by configuration and code |
| Hosting location | Selectable: Germany (default), AWS, Azure or an environment of your choice | Usually determined by the provider |
| File storage | Standard object storage or your own S3 storage | Provider’s storage |
| Updates | Identical code base for all installations, deployed automatically | One update for everyone at the same time |
| Strength | Isolation, auditability, choice of hosting location | Low effort for the provider, quick start |
The table describes the operating models in general and does not assess individual providers.
Hosting
Where does your installation run?
By default in Germany, with the provider Hetzner. On request, we also run your installation on AWS, Microsoft Azure or in another environment of your choice. Data storage remains in the EU.
-
Germany as default
Hetzner, data storage in the EU.
-
Own storage possible
Files optionally in your own S3 storage.
-
Encrypted
at rest and in transit.
Frequently asked questions about brands & locations
What does single-tenant mean for the PBM Campaign Platform?
Every customer receives their own, fully isolated installation of the PBM Campaign Platform with its own database and its own Kubernetes cluster. There is no data pool shared with other companies. The code base is identical for all installations; only the configuration differs.
Does the PBM Campaign Platform support multi-tenancy?
The PBM Campaign Platform is deliberately single-tenant: every company receives its own, isolated installation instead of sharing one with other companies. Within your installation you can map as many brands & locations as you like – such as branches, dealers or partner banks – each with its own CI, its own sender and a hard visibility boundary.
Can locations customise their own design?
Yes, within the framework set by head office. Design fields such as accent colour or social media links are customisable by default. Logo, primary colours, fonts, legal notice and sender are locked centrally by default. Each lock can be changed per field.
Can locations see other locations’ customers?
No. Every customer belongs to exactly one brand, and the brand boundary is a hard visibility boundary. Staff only see customers of the brands assigned to them – even if other responsibility attributes were maintained incorrectly.
Where is the PBM Campaign Platform hosted?
By default in Germany with the provider Hetzner. Optionally, your installation runs on AWS, Microsoft Azure or in another environment of your choice. Data storage remains in the EU. Files can be stored in your own S3 storage on request.
Can a brand get a completely separate layout?
Yes. Normally, a shared template base adapts automatically to each brand’s CI. If a brand requires a fundamentally different layout, you store a dedicated custom layout for it that replaces the shared base for that brand.