Webinars

Webinars: 45 minutes of practice – live or as a recording

In our webinars, we use real examples to show how campaigns become individual and compliant with data protection law. Live, you ask your questions directly; afterwards, we publish the recording, slides and a written summary – freely accessible.

45 minutes Free of charge Summary to read later

See upcoming dates

Upcoming dates

Which webinars are planned?

Live · [DATE], [TIME]

For banks, insurers, municipal utilities

Hyper-personalisation & GDPR: how individual can banks, insurers and municipal utilities be?

We show where simple selection ends and profiling requiring consent begins, and which rules apply to email, letter and landing page. We then build an example journey “Reinvestment” live, with channel fallback and compliance gate.

[NAME], [ROLE] (campaign practice)
Details & registration
Live · [DATE], [TIME] AI

For marketing, data protection, compliance

AI in campaign management: approval process and the EU AI Act in practice

We show how AI suggests texts, variants and campaign outlines without a language model deciding on sending. Plus: an approval process based on the four-eyes principle and the transparency obligations under Art. 50 of the AI Regulation, as of September 2026.

[NAME], [ROLE] (product)
Details & registration
Live · [DATE], [TIME]

For SMEs

From Excel list to first automated campaign

For teams with one or two people in marketing: we show step by step how a customer list becomes a first journey with email and letter – including import, consent check and reminder. An example plan, not a time promise.

[NAME], [ROLE] (SME account management)
Details & registration

Recordings

Missed it? Recordings and summaries to read later

Each recording is published with chapter markers, slides and a written summary of the key points and audience questions. You do not need to register for this.

We will publish the first recording after the webinar on [DATE]. Until then, you will find the basics in the guide and in the glossary.

Process

How does a PBM webinar work?

0125 minutes of expert topicLegal position, method, examples.(Status: done)
025 minutes of exampleA journey in the PBM Campaign Platform, labelled as an example.(Status: done)
0315 minutes for your questionsVia chat, anonymously if you wish.(Status: goal)

Frequently asked questions about the webinars

What do the webinars cost?

Nothing. All PBM webinars are free of charge. To take part live, you register; the recordings with a written summary are available without registration.

What technology do I need?

An up-to-date browser. No installation is required. You will receive the access link by email after registering and again on the day of the webinar.

Is there a recording?

Yes. Every webinar is recorded – without participants’ images or names. We usually publish the recording, slides and a written summary on this page within a week.

What happens to my registration data?

We use it to send you the access link, a reminder and the link to the recording. You will only receive expert articles by email if you tick the separate box and confirm your subscription.

Is the webinar a product presentation?

No. Around three quarters of the time is devoted to the expert topic. We only show the PBM Campaign Platform where it makes an example clearer – and label it as such.