What is a compliance gate?

Why check directly before sending?

Days or weeks can pass between the start of a campaign and an individual send. During this time, customers withdraw their consent, change addresses or reach the defined contact limit. A check only at import or at campaign launch would miss these changes. Content can also change – for example when a new text variant is added that has not yet been reviewed.

The term compliance gate therefore describes a single point that every send must pass – with no way around it. In the PBM Campaign Platform, the gate checks per contact and channel: is there consent for this channel? Has consent been withdrawn? Has the contact limit been reached? Has the content passed the compliance and tone-of-voice check? The outcomes are unambiguous: send, fall back to a permitted channel, postpone or stop.

The gate cannot be switched off. This is deliberate: a safeguard that can be deactivated under deadline pressure does not protect you at the decisive moment. Every outcome is logged and can be traced later – for the data protection officer as well as for internal audit, who want to know why a particular customer did or did not receive a message.